Trend Analysis Conclusion

Balenciaga, Versace & Givenchy

Overall trends:

•dark and neutral tone leading colors, bright accent and trimming supporting colors, long jackets, flowy skirts, straight leg pants, midi-length dresses, fitted knits, oversized shirts

Consumer perspective:

•Balenciaga utilized dark colors, a mix of flowy and heavy fabric, and a mix of loose and structured silhouettes; we liked the variety of looks presented but didn't like the lack of cohesion; we would suggest they focus on implementing greater overall unity

•Versace utilized bright colors, flowy fabric, and loose-fitted silhouettes; we liked how on-trend the looks were but didn't like how this same factor will eventually make the clothing unfashionable; we would suggest that they implement more classic designs

•Givenchy utilized neutral tone colors, heavy fabric, and structured silhouettes; we liked how classic nature of the looks but didn't like how this same factor makes them boring; we would suggest that they implement more creative designs

Competitive edge:

•Balmain could beat its competitors, Balenciaga, Versace, and Givenchy, by implementing cohesion and a mix of trendy and classic designs that would allow consumers to wear its clothing during and beyond the season they were released/intended for.

•Balmain specifically differentiate itself through its use of embellished fabrics.

•Balmain would benefits from adopting Balenciaga's used of variety in their collection and Versace's understanding of popular trends.